So if you’ve seen scoop whoop website, so scoop whoop is the best example of content marketing because everything is only about content. They write the funny content, humor content and then they do marketing for that content so that the user or the maximum user can read that content… right. So this is the way and this is called content marketing. myskywings.online
These are the paid channels- Tabola, Gemine and there are also other channels, which I will tell you later. Then Email Marketing – in email marketing you simply create your subscriber list or say email list. And then once you have created your email list then you promote your campaign or then push that campaign so that people can get that offer through email, so it is called email marketing.
Similarly, SMS Marketing. The Only difference between email and sms is the channel. here you will have numbers of emails, which is called email list. Here you will have numbers of SMS that is called …oh sorry not sms the mobile numbers on which you will send those promotional or branding SMS. So there you will have mobile numbers.
Then Affiliate marketing as i have already told you is a commission based marketing. Okay … so now in the next slide, i will tell you the difference between SEO and PPC Ad. Okay. So let’s start the next one. The next one is Search engine optimization. So guys what is search engine optimization? this is also called the SEO. The short form of search engine optimization is SEO. So search engine optimization is a method to promote your website in search engine page results by improving search ranking on a specific keyword. That is Called the search engine Optimization.
Now i will give you an example so that you can, you can know about what is SEO and especially what is SEO and how we? …right . how we understand the basic of SEO. So here we go. See as I told you it’s a google search engine. Now let’s type “buy shoes online” Right. I have typed buy shoes online. Now, i can see these are the search results which I have got. There are numbers of search results and this is the… this is the page like – See this is the first page, the first page of Google search engine and then I can see a numbers of the results of the different Web sites.
As per my query. What is my query? “buy shoe online” so I can see a number of search results and numbers of websites. So what happens basically. These are the search results which I’m seeing right now is called organic search. This is simple algorithm of google. Since the competition is very high especially on the first page of search result. See, I had typed buy shoe online and i have got numbers of search results. See, there are thousand of pages. but this is the first page, so if you need your website on the particular product or keywords like this the keyword.
If you need i want my website theon the first page of the google on this keyword “buy shoe online” like if someone is typing buy shoe online, so my website should be on the top of the organic search results. These are the organic search results. what is organic search result? where you are not using any paid Ads. This is totally advertisement. Sorry, not advertisement these are purely organic results. These are the Advertisement. See this is a sponsored. If you will click here. See ….based on your search query we think you are trying to find a product.
This is a paid advertisement & this is not the paid advertisement. This is the purely real results for your search. So what happens, basically there is a simple algorithm of google. Goolge says i will show you a website on the particular keyword. The first page… first page off my Google search engine, if you have the most relevant things in your website as per the user search query.So in this way Google gives a page rank or that is called a page rank website rank you can say.
Google provides the page rank for the different keywords as per search query and then and on the basis of the page rank Google shows your website on the first page. So if you have a better page rank, if you have a better content, if you have better backlinks then it means you will have a good page rank. And if you’re on a higher page rank then there is a much more possibility to be show on the first page of google on the search result. And how google decides? like which website should be on the first page.
And on the first. Like these are the positions first, second, third, fourth, fifth. So these are the positions and this is the google search result page. So page rank depends on a number of factors like first google says whatever user is looking for in my search engine. Those things must be on your website. Then second Google shows that it’s not only should be a new website but it should be most relevant. like- If user types “buy shoe online” so it means there should be some shoes in your website.
So this is called search engine marketing. Sorry…search engine optimization. So basically you optimize your website for the different keyword like this is the keyword buy shoe online. If I give you example buy shoe online. Now let’s type “cheap shoe online” ..right. See when I’ve typed by shoe online, then JABONG was on the first page and on the first position. But when i have typed “buy cheap shoe online” then Amazon is on first position on the first page. …Right.
So it means Amazon is most relevant to those searches and they have done the most work for the particular
