Because I have noticed that Troy’s blog is getting around 1800 page views a month on an average. And I guess 2000 would be the next milestone. So, when it crosses 2000 he will get a notification. So, once you are done filling in all the information you are just going to click on save alert. myskywings.online
Then we have scheduled emails. So, what scheduled emails Google lets you export any of the reports and you can schedule it to be emailed daily, weekly, monthly even quarterly. So for this you go to your reporting tab and click on email and you can write in your email address and you can check if you wanted to be sent to you weekly, daily, whatever you like even quarterly. So that’s how you schedule email. I am going back to admin area.
Short cuts are actually really cool. They remember your settings so you don’t have to reconfigure a report each time you open it. So, to create a short cut you go over to the reporting tab and basically you just make some customization according to your needs and then you can save it as a short cut and it will show up in your dashboard.
So, lets say that I want to create a short cut for a report that compares visits and page views monthly. So, I have visits, I am going to select a second metric, page views and I am going to switch back to monthly and let’s do that for last month. Just that it shows us the graph like a little dot, so when you hover over the dot it tells you the visits and the page views.
So, basically now this graph is going to give me a comparison of my visits versus my page views each month. Now to save this I click on short cut over here and give it a name. I save that and now we have it as a short cut on the site. And all the short cuts that are created are going to be here in a list form and when I click on my short cut it is going to come up so this is a really good time saver. And the last thing that we have to discuss in the admin area are share assets.
And they mainly allow you to share custom reports and add dashboards. So, now that we are done discussing all of the tabs above we can go back to reporting and discuss the side bar over here. So, on the left hand side over here, I have my stuff which begins with dash boards. So, if I click on my dash board all this stuff pops up and we get all of these widgets over here all on one page. So you can click on add a widget above and you can add anything else that you wish to and you can click on x on any of the widgets if you want to get rid of them.
And basically this is what every analytics account gets, but you can completely x out all of them, remove all of them or create a completely new customized dashboard according to your needs. The Google Analytics dashboard system is great because it’s like a little summary. So, if you are ever short on time but you still want to see your performance, you can just log in quickly have a look at your customized dashboard sink in the information and quickly log out.
After dashboards, we have short cuts here which I showed you earlier and you can click on overview and all of your short cuts come up on one page. After that we have intelligence events. You can view them daily, weekly or monthly. They are mainly of two types, automatic alerts and custom alerts. So, automatic alerts take place when Google Analytics detects a significant change in traffic pattern on your site and custom alerts are the ones that you create yourself.
Like the one I created earlier to notify Troy when his page views exceed 2000 for any of the future months. So that’s the meaning of intelligence events are about. Moving on to the standard reports. The first one that we have is real time.
Let’s click on overview, so it shows us that at the moment there are zero visitors on the site right now and mainly just gives us some information related to the visitors that are on your site at the moment. So right now there are zero visitors but if there was one or more than one visitor it would have given me information about the page views that person is viewing.
And you can go to the second page of this and you can look in detail and see where your traffic is coming from. Which websites are referring to you, which websites are linking to you. Then if you want to have a look at referrals in more detail you can click on all referrals and it tells you all the sites that is referring to you. Then we have campaigns. Campaigns mainly gives you information on how well your campaigns are working. So if you are running a Google AdWords campaign this is the place that you would want to be. And then we have keywords.
No point in clicking paid because there has never been any AdWords campaigns for this blog but if you click on organic here it tells you the different keywords that you are ranking for and different keywords that people are searching on Google and finding your blog, clicking on your link and actually coming to your blog. So these are some different keywords over here that the blog is ranking for. Then we have cost analysis. The cost analysis report shows data for the performance of your paid marketing channels.
It compares the cost of each campaign with its revenue and helps in calculating the ROI. It’s really helpful in letting you know how each campaign performs and it is great for getting insights on Google AdWords and even other non Google search engine campaigns. Then we have Google AdWords.
