That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through. So in your title tag and your meta description, make sure you include the keyword. But you can’t just include the keyword like online dating, right? The easiest way and what I would do and I wish it was this simple, I will just put online dating, online dating, online dating, online dating. myskywings.online
If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks. But it’s not that simple. Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.
The third thing I have for you is to use Google Search Console. Did you know that Google gives you a tool that teaches you how to rank number one on Google? Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console. If you’re not already a user of it, sign up. It doesn’t cost a dollar. You’re missing out if you’re not using it.
I can’t emphasize that enough. So now that you’re using Google Search Console, give it a few days ’cause it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.
And here’s what I mean by impressions, you know when you do a search on Google, you don’t always click through on a result, right? If you did, then you would be clicking through on 10 results every time you did a search. That would be insane. What Google shows is how many people are seeing your listing and clicking through, and how many people don’t click through. So they show you how many Impressions you’re getting, the Clicks, and the Click Thru Rate.
And what you’ll find is, in general, you’re lucky if you’re getting around a 5{eea649be9b20682a45e14e059f7d304179b764c13e2b0eb817781d5b47685231} click thru rate, sometimes 10, 15. But in most cases most of your pages are gonna be getting less than 5{eea649be9b20682a45e14e059f7d304179b764c13e2b0eb817781d5b47685231} click thru rate. Now the cool part about Google Search Console is they show you all the keywords that you’re getting impressions for, and all the ones you’re getting clicks for.
Now remember the first tip was about content thoroughness, and you want an article that talks about everything under the sun, well you can use Google Search Console to tie in back to the first tip. So kinda number one and three are related in which you wanna take all the keywords you’re getting impressions for and start adding them to your copy.
Now don’t just shove them in and have your content be keyword-rich where someone reads it and all it is is online dating, Tinder, eHarmony, dating online, meeting someone from online dating, right? If someone was reading your article and it sounded just like that, they’re gonna bounce off your site because that means your content sucks and it just has too many keywords.
It has to flow naturally and be educational. So you wanna take those keywords that you’re seeing in Google Search Console, and add them to the article. Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.
The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500. I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?
My traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time. So now let’s recap on the tips. One, make your content super thorough.
Two, make sure you include the keywords within your title tag and meta description, but also when you’re doing your title and description, make sure you’re evoking curiosity, and you’re creating amazing title that everyone wants to read and click through.
And number three, use the free tool that Google gives you that’ll help you rank number one. That’s Google Search Console. Use those three things and you can rank number one, not just in the future, but also right now. Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results.
Because if you’re not doing well, that means I’m not happy. And I know these tactics work, and that’s why I’m challenging you. Because if you implement them, you’re gonna see results, and you’re gonna be ecstatic, and your life is going to change. And I wanna build a community of like-minded people where we all take action and we help each other grow.
So I challenge you to take action and implement these three steps. Now granted I know you may be busy, and you may not be able to do all of them right away, but just pick one. It doesn’t have to be time-consuming. Pick one of them, make the change, maybe you can start with the second tactic ’cause that’s the easiest one.
Implement it and you can start seeing results right away. I’ll see you in the next post, and we’ll keep helping each other grow.
