You’re a entrepreneur. It’s gonna be hard to succeed. So what do you do? You’re gonna leverage channels like social media because you don’t have money to spend on paid ads. Facebook ads and Google ads keep going up in costs but social media marketing can be free. myskywings.online
But there’s so much noise and so many people out there, you’re not gonna stand out unless you follow these tips. Hey everyone I’m Neil Patel and today I’m gonna share with you how you can stand out on social media as a entrepreneur. The first thing you need to do is create amazing content. Some people will tell you go create video content.
Others will tell you podcasting is better and some will say, you know what, you need long-form content. Well here’s the thing, if you look at Gary Vaynerchuk, he does a ton of videos. That’s what he specializes in. He loves it. But if you look at me, I create text-based content. Why, because I’m better at that. I’m not here to tell you to do videos, or podcasts, or text-based content, I’m saying pick the content type that you’re the best at. If you’re the best at something you’re more naturally likely to do better.
The next thing you need to know about social media, I’ve tested videos, and podcasts, and text-based content. If you want to be popular when you walk down the street and people recognize you, videos are gonna help more than anything else. If you want website traffic, I found that long-form content works better than anyone else.
And it’s not just me, even people like Tim Ferriss from The 4-Hour Workweek have found that long-form content produce more traffic than any other form of content. And why, because you’re not just getting social media traffic. When you create long-form content you’re also getting a ton of Google traffic. See videos and podcast files don’t rank well on Google and Google’s one of the most popular websites in the world. So, you should consider leveraging long-form text-based content.
If you suck at writing this content, you can go to jobs.problogger.net and hire other writers to help write for you. Because this content also does extremely well on social media. And once you have this long-form content or the ability to write it, you want to go to BuzzSumo, type in keywords, and you’ll see what’s popular. You click on view shares and you’ll see every single person who shared that article. You want to then create a similar article that’s better and more in-depth.
For example, if they talked about the 10 ways to do something, you want to discuss the 101 ways to do something. And when you break that down, no one’s gonna copy you. Why, it takes way too much work to write the 1001 ways to do something. So, you go to view shares, you see all the people who share the 10 ways to do something, and you want to email them. Hey John, I noticed you are linking to XYZ site. I have a similar article that came out, but mine covers 1,2, and 3 that their article didn’t.
Feel free to check it out here and if you like it, link to it. Cheers, Neil. But if you continually do that, you can get thousands and thousands of social shares and I tend to go to Upwork.com and I find people to send out those emails on my behalf. And it’s helped my social traffic grow by a extra 17{eea649be9b20682a45e14e059f7d304179b764c13e2b0eb817781d5b47685231}, specifically on Twitter. And it’s helped me get more followers, more retweets, right?
So you want to make sure you do that. The other thing you want to do if you wanna be popular on the social web, is you have to participate consistently. As a entrepreneur if you’re not there consistently, you’re not gonna do well. I’m not talking about just posting content consistently, I’m talking about posting comments consistently, joining groups consistently, helping others consistently, the helping part is the most important. It’s not about you. Social is a community, it’s about other people, you have to help them out.
As a entrepreneur, I don’t care if you know something really well, you studied Malcolm Gladwell, and you spent 10,000 hours on something. Or whether you only spent 500 hours on something. Either way, there’s people that you can help out. So make sure that you’re out there on social platforms like Facebook, YouTube, Twitter, LinkedIn. Participating in groups, your own channel, leaving comments that are thorough, not a one liner, I’m talking about paragraphs that help people out. And if you follow these tips, you’re not gonna be popular within a year, or six months, or three months.
You’ll notice that your account will start climbing in popularity month over month, and you’re gonna be doing better. Will you be Instafamous? No, but over time you’ll notice that you’ll get more clout and after a few years, you’re gonna be walking down the street and someone’s gonna be like, hey John, you’re awesome! Thank you, I’ve been following you on Facebook and your tips changed my life.
Can I take a picture with you? That’ll start happening. But it takes years. Gary Vaynerchuk’s been doing what he’s been doing for over 10 years. Tim Ferriss, yes everyone thinks he’s a overnight success with 4-Hour Workweek, but he put in so much time, and effort, and years, before he became famous.
What I’ve been doing, I’ve been doing this for over 16 years, it’s a long time. As long as you follow those tips and put in the time, you will become more popular on social media. So make sure you subscribe, like, leave a comment, and if you’re wondering some cool creative ways to write new content, leave a comment, and I’ll give you feedback, and I’ll tell you if that content will do well on your social profiles.
