Today we are going to learn about the basics of digital marketing. This tutorial is designed for, specially for the beginners so that they can learn very easily. So, if you have any confusion please comment below on the video so that I can reply your comments as soon as possible. OK. So, let’s start the video.
These are the topics which we will cover in this tutorial. First, we will cover the definition of digital marketing then I will give you the live example of digital marketing then I will tell you what are the types of digital marketing. Like search engine, social media, content. video, e-mail, SMS. myskywings.online
These all are the types of digital marketing. Then i will show you the example, related to each type of digital marketing so that you can find type of digital marketing like what kind of or what type of digital marketing strategy has been used in that particular digital activity. OK.
And in the end of this tutorial i will show you the benefits of marketing so that you will know the scope of digital marketing, so let’s go to the definition. OK so this the definition. Guys, It’s very simple. What is Digital Marketing? Digital marketing is the promotion of products or brands by online or more forms of electronic media.
What are the types of electronic media? Electronic Media are Internet, mobile, sms, email, so if you are promoting any product or service on these mediums like – Internet, mobile, sms, email. This is called Digital Marketing. So, digital marketing is the promotion of products or services via one or more forms of electronic media. or you can simply say digital marketing is a process of promoting your product by online. So, if you are promoting a product or service online that is called digital marketing, it’s so simple. Okay..
Now. this is the example of digital marketing. This is called search engine marketing. This is the Google search engine. This is the search box. Whenever you type anything on Google. The google shows a number of search results. So this is called, You see this the first page. This called google search page and these results are called search results. Right!. So whenever you type any keyword. what is keyword?
This is the keyword, whatever you type on Google search engine that is called keyword or it’s also called Search query. So as per your search query, google shows a number of search results which are most relevant to your search query like you can see I have typed buy car online. So Google showed me about the search specifically to the car. For example by certified used car online, by carandbike.com and by cardekho.com,carwale, droom.in so these all are the paid advertisements on So this is the one way you can do digital marketing on google search engine.right?… now is another example
. This is the banner and it’s called email marketing. This an example of e-mail marketing. If you’re promoting your product or service through e-mail.So that would be called email marketing. If you have noticed many times in your email account, whenever you see your e-mail sometimes you find some promotional messages on your email and when you click on that particular e-mail you see this image banner.
So this is e-mail marketing so you can also use e-mail marketing for promoting your products. Next example of digital marketing is video marketing.This is the YouTube. As you can see on the homepage of youtube, this is the banner and this is the advertisement. This is a pure advertisement.
You can see here in the corner close Ad and this is the close button. All right. So it means this is a paid advertisement. Similarly, this is advertisement on youtube homepage and this the advertisement of youtube search pages. Right… This Ad is presented by hostar. OK.
Hostar and as you can see there is a yellow icon by the name AD which means this is also a paid advertisement. So you can also do marketing through video and this is called Video Marketing. Right… And I just wanna tell you guys about the YouTube that is that YouTube is not only for entertainment or watching movies or funny videos or songs.
But youtube is the second largest search engine after Google. Google is a first search engine and then after google YouTube comes, because people come to youtube not only for entertainment but also for learning, for getting some knowledge, for some research part. So that’s why we can not ignore Youtube in any digital strategy. So, it’s very important. Okay. So, what’s next.
There’s also the example of video marketing on your youtube watch page. This is called youtube watch page. Whenever you click on the video and what you see before starting the video you’ll see some kind of advertisement. This is called skip able advertisement. You can skip here after four or five seconds. Right. And what is the form of this advertisement?
This is called in stream video advertisement. I will cover in detail what is in-stream and skippable advertisement in the next tutorial when we will reach to the video marketing properly. Okay. There’s some example like how does marketing, what are the channels and examples of digital marketing. So this the another example of video marketing.
Now this the example of social media marketing as you can see. This is a social media page. The Facebook page. You can see the sponsored. The sponsor advertisement by Book My Show this kind of Advertisement comes in your news feed. So whenever you scroll down to read something you see some promotions like. like this book my show is sponsored.
So this kind of advertisement always comes in the news feed and then you can see another advertisement on the right-hand side of your facebook page. So It’s called RHS Ads. So this a way of doing promotion on social media.
